What the client needed
Luxe was looking to create a pop up that was easily accessible, chic and modern, but could safely showcase their beautiful products.
What we thought
Using the arch shaping on the shelves created a modern approach to the design.
We really wanted to elevate the pop up to keep it neutral so that the product could really shine and create curiosity around the concept. This way any product that was displayed, would not deter from the overall look & feel.
How we activated
A key factor was crafting a pop up that was easy to fit into any space, with modular back wall and an opportunity for branding on multiple fixtures.
By keeping the stand open, this would open the opportunity for multiple conversations with clear viewing perspex, that would not only protect the item from dust and theft but be easily accessible for sale and interest.
We also created a plinth fixture with external branding, which would house any items brought in by customers for exchange- as per the Luxe it Fwd brand concept.
