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So Chic, So Perrier. Here is how we re-launched a classic brand in Sydney.

What the client needed

We initially scoped to custom build the Perrier bar, but it made sense to transform the whole venue into a Chic Parisian faire la fĂȘte. From the creation of Perrier custom cocktails to styling and production of iconic pieces- we were able to execute a perfect Perrier pairing for the re-launch of the drink into the industry market.

What we thought


Working with our perfectly aligned suppliers in the industry we were able to tie a great event together amongst industry favourites.


Ten Hats Agency working closely with the venue was able to manage the event from design concept, into production of bringing the ideas to life.


How we activated


From creating special curated cocktails to covering Hacienda (the venue) with touches of that Parisian Perrier Green, we ensured everyone was green with envy & wanting to be part of this industry event.


It was about that Parisian twist in a bottle and elevating the perfect mixology of Perrier & these special drinks. The most important thing was managing the flow of cocktails as they had to be made custom then & there.


The Relaunch was a success & with our special guest all the way from France giving us the thumbs up, we knew we executed a great event.