What the client needed
Runway Room required a mini temporary pop up to not only house all their wonderful cosmetics,
But to create a comfortable space for customers to have their makeovers, trial the product and be welcomed into the brand.
What we thought
We wanted to facilitate all traffic flows of this area to not only create a space using our Myriad to get your makeup done & trial product- but to also be fascinated as a passer-byer.
The focus was to not block any space, and whilst the benchtop space was important, we also needed to have heaps of easy access storage to facilitate sales!
Myriad was perfect for this collaboration.
How we activated
Utilising the 360 open space, we were able to create an all access area using our Myriad unit as the centrepiece of the Runway Room pop up.
The products looked perfectly in sync with the Myriad on top of the risers and added layers of visual presentation to the area.
Adding some high chairs around the fixture, we were able to allow customers a sit down trial, makeup consultation with an ease of seeing all the makeup that was being showcased.
