Fine Foods Sydney is the leading trade event for the food and beverage industry, We needed to make an impact
What the client needed
The client wanted an eye catching interactive booth which could showcase everything on their product menu
We outlined exactly what they needed
What we thought
We wanted to take a modern spin on our Halo cube. Instead outlining the benefits of the services within the Square range why not outline the whole brand! We incorporated an outline to give a subtle hint to that point.
How we activated
If it ain't broke, dont fix it! The Myriad counters work so well for Square, a super long makers bench to have conversations and showcase hardware was on the brief this time around. We took our cube and gave it a futuristic look with full LED lighting and cast iron menu boards to showcase their product offerings. Sleek modern and to the point - very Square!