What the client needed
An effective budget friendly activation focusing on allowing customers to enter a calm space amongst the hustle and bustle.
What we thought
Shout out the brand and location. The site was strategically positioned in the most prominent area of the shopping centre, attracting the attention of passing shoppers so we featured a branded wall with an eye-catching display of the latest Volvo car model, emphasising their sleek aesthetics and cutting-edge technology.
How we activated
Create calm in a bustling shopping centre to engage and captivate potential customers. The environment created was to allow passers by to have a seat in a relaxed atmosphere where Professional Volvo brand ambassadors were present to provide detailed information about the vehicles, answering questions and guiding visitors through the brand experience.
