CRAFTED TO PERFECTION
Melrose is a trusted health and lifestyle brand known for its natural, high-quality wellness products. At the Australian Pharmacy Professional Conference and Trade Exhibition, Melrose created a striking and inviting presence that combined elegant design, interactive experiences, and thoughtful product displays.
The booth showcased the brand’s clean, approachable aesthetic while providing opportunities for attendees to engage, sample products, and connect with the team. Every element was carefully curated to reflect Melrose’s commitment to wellbeing, leaving a lasting impression and reinforcing its position as a leader in natural wellness.
WHAT THE CLIENT NEEDED
Melrose needed a space that reflected its identity as a trusted health and lifestyle brand while balancing elegance with approachability. The activation had to feel modern, fresh, and inviting, allowing the brand’s natural and clean aesthetic to shine. Every aspect, from layout to materials and finishes, needed to reinforce the brand’s positioning and values.
The space also had to support smooth visitor flow and clear visibility so attendees could navigate easily and engage with the products without feeling crowded. Interactivity was important, providing opportunities for sampling, conversation, and direct connection with the brand. Overall, the client required an environment that showcased their products effectively, communicated their personality, and delivered an immersive, approachable, and memorable experience for every visitor.
Creating an Inviting Space
The Natal Naturopath had beautiful branding and icons, and our approach focused on highlighting these in a way that felt cohesive and impactful. We carefully integrated the branding across all key touchpoints, from custom decals and signage to subtle details on plinths and shelving, ensuring that every element reinforced the visual identity and made it instantly recognisable.
At the same time, we wanted to maintain a clean, uncluttered environment that encouraged visitors to explore without feeling overwhelmed. Each design decision was made to balance aesthetics with functionality, creating a space that was both visually engaging and easy to navigate. By thoughtfully placing branding elements and paying attention to scale, colour, and positioning, the activation was able to showcase The Natal Naturopath’s identity while supporting interaction with products and displays. The goal was to create an immersive, inviting space that felt true to the brand and left a lasting impression.
HOW WE ACTIVATED
The booth featured our Skins Lofty Wall as a central element, providing a clean, high-impact branded backdrop that framed the space and made the activation visible from across the expo floor. This elegant structure set the tone for the entire stand, creating a sense of professionalism and trust while reinforcing Melrose’s natural and clean brand identity.
Front and centre, Melrose’s wellness and health products were displayed on our Custom Arch Shelving. The curved lines added a soft, organic feel, complementing the overall aesthetic and making the products approachable and visually appealing.
Sampling and engagement were facilitated through strategically placed Myriad Ends modular counters, designed to encourage conversation, tastings, and meaningful interaction between visitors and the brand team.
The combination of striking structures, thoughtful layout, and interactive elements resulted in a booth that was fresh, inviting, and on-brand. The activation successfully drew attention, fostered connection, and left a lasting impression on all attendees.
