Less Sugar, More Smiles
Funday brought serious sweet energy to La Manna with a bold, joy-filled activation designed to stop shoppers in their tracks. Drenched in signature pink and brought to life with scalloped edges, pastel lolly towers, and vibrant product displays, the space felt like stepping into a modern candy land.
The activation was more than just visually striking, it invited interaction at every touchpoint. QR codes encouraged customers to scan, play, and win, adding an extra layer of engagement. Every detail was carefully considered to create a playful, immersive retail moment that sparked curiosity, encouraged exploration, and delivered a memorable brand experience.
what the client needed
Funday needed an activation that would cut through the busy retail environment of La Manna and immediately capture shopper attention. The objective was to drive engagement, increase product visibility, and encourage customers to interact with the brand in a meaningful way.
The space had to reflect Funday’s bold and playful personality while still maintaining clear product presentation and accessibility. It was important to create an environment that felt fun and inviting, while also supporting commercial outcomes such as increased dwell time, product discovery, and purchase consideration. The activation needed to balance entertainment with effectiveness.
Step Into Sweetness
We saw this as an opportunity to fully embrace Funday’s vibrant identity and create an immersive world that felt playful, energetic, and impossible to ignore. Rather than treating the activation as a standard retail display, we approached it as an experience, something that would draw people in and encourage them to engage from the moment they saw it.
We focused on using colour, repetition, and scale to build visual impact, ensuring the space felt rich and layered while keeping the product front and centre. The idea was to create a sense of discovery, where every angle offered something new to explore.
We also considered how interactivity could enhance the experience, using QR touchpoints to add a digital layer of engagement. The goal was to create a space that felt fun and spontaneous, while still being intuitive and effective in guiding customer behaviour and driving conversion.
How We Activated
The activation came to life as a vibrant, high-impact environment that immediately stood out within the La Manna retail space. Signature pink tones set the foundation, complemented by scalloped detailing, pastel lolly towers, and layered product displays that created depth and visual interest.
The layout was designed to guide customers naturally through the space, encouraging them to pause, explore, and interact with different product formats. QR codes were integrated seamlessly into the environment, inviting shoppers to scan, play, and win, adding an element of surprise and reward.
Every detail worked together to create a cohesive and engaging experience, from the bold merchandising to the playful structure of the space. The result was a dynamic activation that not only captured attention but also drove meaningful engagement, increased dwell time, and reinforced Funday’s identity as a fun, bold, and exciting brand.
