GWM

GWM ran activations across Australia, giving customers the chance to explore their vehicles up close and learn more about the brand. On-site staff were central to the experience, engaging directly with visitors, answering questions, and providing guidance on the features, specifications, and benefits of each car. Their approachable and knowledgeable presence ensured customers felt supported and informed, creating a positive and memorable experience.

Staff also helped facilitate test drives, shared product insights, and offered personalised recommendations, making the activations interactive and engaging. By combining hands-on demonstrations with attentive customer service, the team helped build trust, strengthen GWM’s brand connection, and enhance overall customer engagement across all locations.