Birdies for a Better Cause
MoneyMe joined the Mick Fanning Charity Golf Day at Yarra Yarra Golf Club in Melbourne, delivering a vibrant and interactive outdoor activation that brought energy and excitement to the event.
The space featured a playful ballpit, a welcoming bar, and a stylish backdrop created with an arch wall. Birds of paradise and decorative boxes added tropical flair, while three sets of deck chairs with tables and market umbrellas offered comfortable spots for guests to relax and socialise.
Bartenders served MoneyMe-themed cocktails and mocktails to participants, including Eric Bana. The activation combined fun, style, and hospitality, creating a lively, engaging, and memorable experience that encouraged interaction, left a lasting impression on attendees, and perfectly showcased MoneyMe’s playful and approachable brand personality.
the client needed
MoneyMe wanted an activation that felt engaging, stylish, and interactive while fitting seamlessly into the Mick Fanning Charity Golf Day.
The client required a visually striking outdoor setup that encouraged attendees to gather, relax, and enjoy the event while reflecting MoneyMe’s playful and approachable brand personality. Functional elements included a bar for drinks, seating areas for social interaction, and a playful ballpit. Participants could jump into the ballpit to find cards revealing different donation amounts, with every prize going to the charity, adding energy and purpose to the fun. Three sets of deck chairs with tables and market umbrellas provided comfort, while structured backdrops and décor offered branding opportunities, making the space photogenic, memorable, and fully aligned with the MoneyMe brand.
Tee Up for Charity
We saw an opportunity to create a playful yet sophisticated activation that could stand out in a busy outdoor golf event. The mix of functional and interactive elements was key, so we focused on combining hospitality, comfort, and visual impact. The bar served as a central hub for engagement, while the ballpit offered a fun and unexpected moment where participants could jump in to find cards revealing different donation amounts, all contributing to the charity. This encouraged guests to pause, interact, and share the experience, adding purpose to the playful element.
The arch wall backdrop and surrounding birds of paradise with decorative boxes gave the space a stylish, tropical aesthetic, reinforcing a premium yet approachable feel. Three sets of deck chairs with tables and market umbrellas ensured guests could relax and socialise. By blending playful elements with practical comfort, we created an environment that was engaging, memorable, and perfectly aligned with MoneyMe’s energetic, social-friendly brand personality.
How We Activated
We activated the MoneyMe space by strategically designing zones that balanced fun, hospitality, and visual impact. The poppet bar counter acted as the central hub, where bartenders crafted MoneyMe-themed cocktails and mocktails for all participants, including high-profile guests like Eric Bana. A playful ballpit was positioned nearby, creating an interactive moment where participants could jump in to find cards revealing different donation amounts, adding energy, purpose, and a photo-friendly element to the experience.
The arch wall provided a visually striking backdrop, while surrounding birds of paradise and decorative boxes added texture, colour, and a tropical vibe. Three sets of deck chairs with tables and market umbrellas offered comfort and encouraged guests to linger. Clear pathways and sightlines ensured the space was easy to navigate and highly visible throughout the event.
Every element was carefully coordinated to maximise functionality and aesthetics, resulting in a cohesive, engaging, and memorable activation that reflected MoneyMe’s playful and approachable brand personality.
