THE COOLEST BOOTH IN THE ROOM

Afterpay made a bold splash at Online Retailer, delivering its signature cool through an activation that felt equal parts refreshing and refined. Set against a glowing sea of mint, the space created an immediate sense of calm and clarity within the busy event environment, drawing visitors in through its clean, cohesive aesthetic.

The design combined crisp architectural lines with playful, brand-led moments that added personality without disrupting the overall sophistication of the space. A striking coconut bar became a key focal point, offering a moment of surprise and interaction, while shelves of curated giveaways encouraged exploration and engagement throughout the stand.

Above, neon-lit logos and sculptural overhead signage anchored the space with strong visual presence, ensuring visibility from across the floor. The icy palette worked in harmony with these bold elements, balancing energy with restraint. The result was a confident, elevated activation that captured Afterpay’s distinctive brand world—fresh, modern, and designed to leave a lasting impression.