MINTY MOMENTS AT PULLMAN
Afterpay brought a refreshing touch to the NFC Conference at the Pullman Melbourne with a sweet surprise for attendees. To complement the event’s lively atmosphere, Afterpay treated guests to Bondi Mint mini ice creams, creating a fun and memorable way to connect with the brand.
The activation offered a cool moment of delight amid a busy conference schedule, sparking smiles and conversations. It was a simple yet effective way to showcase Afterpay’s approachable personality and reinforce its commitment to adding small moments of joy to everyday experiences, even in a professional setting.
What the client needed
Afterpay wanted to engage attendees at the NFC Conference in a way that felt relaxed, genuine, and memorable. The goal was to stand out from traditional conference activity by creating a lighthearted brand moment that attendees would remember fondly.
Rather than a standard booth or presentation, Afterpay aimed to make people feel valued and uplifted through a small but thoughtful gesture. By offering Bondi Mint mini ice creams, the brand could tap into a sense of nostalgia and pleasure that resonates with everyone.
The activation needed to be simple to execute, easy to enjoy, and visually consistent with Afterpay’s clean, modern brand identity. Ultimately, the objective was to create a brief but impactful interaction that left a positive impression and reminded attendees that Afterpay is about more than transactions, it is about creating enjoyable, feel good experiences wherever people connect with the brand.
Delight in Every Bite
We saw the NFC Conference as an opportunity to deliver a refreshing brand experience that broke away from the typical corporate setting. Our idea was to offer a sweet, cool treat that instantly lifted the mood and reflected Afterpay’s friendly, easy going personality.
By choosing Bondi Mint mini ice creams, we brought a distinctly Australian touch that tied into the brand’s playful and inclusive spirit. We wanted the experience to feel effortless, refreshing, and genuine, just like using Afterpay.
Our focus was on creating a moment that encouraged people to pause, smile, and connect with the brand in a positive way. This small act of delight could cut through the formality of the event, leaving a lasting emotional impression and reinforcing Afterpay’s message of making everyday moments more enjoyable.
How we activated
We brought the concept to life with a simple yet impactful setup inside the Pullman Melbourne venue. The activation featured a branded station designed with Afterpay’s clean colour palette, where attendees could pick up a Bondi Mint mini ice cream.
Our team managed onsite logistics, ensuring a seamless flow of guests while maintaining a bright, welcoming atmosphere. Every detail, from the signage to the ice cream presentation, was considered to keep the experience aligned with Afterpay’s visual identity and tone of voice.
Staff members were briefed to engage with guests warmly, encouraging conversation and connection while distributing the treats. The activation became a small highlight of the conference, providing a cheerful moment that attendees appreciated and remembered. It successfully demonstrated how a simple idea, executed thoughtfully, can turn an everyday interaction into a memorable brand experience.
