BIRDON IN MOTION
Birdon made its mark at the IMRAC in Sydney with a welcoming space designed for connection and comfort. The setup featured a barista station where attendees could grab a coffee, along with tables, stools, and a relaxed seating area that encouraged conversation.
The activation created a warm and inviting environment amid the event’s busy atmosphere, giving guests a moment to pause, recharge, and engage. Birdon’s presence reflected both professionalism and approachability, creating an experience that aligned with the brand’s values of innovation, collaboration, and genuine connection.
What the client needed
Birdon wanted to create a space at IMRAC Sydney that balanced practicality with hospitality. The goal was to provide a comfortable environment where attendees could take a break, enjoy a coffee, and engage in meaningful conversations.
Rather than a traditional exhibition setup, Birdon wanted a setting that reflected its people first approach and collaborative spirit. The area needed to stand out visually while maintaining functionality, allowing guests to interact naturally. Ultimately, Birdon sought to create an experience that fostered relationships, enhanced visibility, and reinforced the brand’s commitment to excellence in both service and community.
Brewed for Connection
We saw an opportunity to reimagine Birdon’s event presence by focusing on human connection and comfort. The idea was to move away from a purely corporate setup and create an environment that felt warm, authentic, and welcoming.
The barista station became the heart of the activation, providing guests with an easy conversation starter and a reason to pause. Surrounding this, we designed a seating area with tables and stools that encouraged interaction and collaboration. The space reflected Birdon’s values of craftsmanship, care, and community, while offering attendees a moment of calm amid the event’s activity.
We aimed to create not just a branded space, but an experience that embodied Birdon’s culture of approachability and innovation. The result was a relaxed, professional hub that encouraged genuine conversations and left a lasting positive impression.
How we activated
We brought the Birdon IMRAC space to life with a clean and functional design that prioritised comfort and flow. The activation featured a barista counter offering fresh coffee throughout the event, complemented by high stools, tables, and casual seating for guests to gather and connect.
The setup was arranged to encourage easy movement and natural interaction, creating a welcoming atmosphere for both formal discussions and informal catch ups. Brand elements were subtly integrated through signage and finishes, ensuring the space felt cohesive and distinctly Birdon.
Our team managed the layout, furniture selection, and onsite coordination to ensure smooth operation and a polished look. The final result was a comfortable, high traffic zone that not only served coffee but also conversation, positioning Birdon as a brand that values people and meaningful engagement as much as performance and innovation.
