Timeless Beauty
Clarins lit up Chadstone with a vibrant activation celebrating their Lip Comfort Oil. Bold pinks and citrus tones created an eye-catching space with oversized visuals, a Spin and Win wheel, and interactive product discovery.
The stand combined high-gloss glam with engaging experiences, reflecting Clarins’ skincare-meets-colour philosophy. Designed to be interchangeable, it could be easily updated across campaigns and locations.
The client needed a 3×3 stand for a national roadshow, with flexibility and simple installation essential for use across multiple states. They provided a detailed brief outlining how they wanted the stand to look and function.
Ten Hats offered additional design input to make the asset future-proof. We incorporated extra storage into the plinths and proposed multiple configuration options to suit different spaces.
By being sustainably minded, we reused the stand’s frame—allowing it to be re-skinned for each campaign without wasting materials. This not only reduces environmental impact but also streamlines setup, saving time and resources as the stand travels the country.
Thanks to its modular design, the stand adapts easily to different spaces and messages, while maintaining a consistent, high-quality brand presence at every stop.
What The client needed
The client required a 3×3 stand that could be used as a roadshow setup across various locations in Australia. Flexibility and ease of installation were key, as the stand would travel frequently and be activated by different teams in different states.
To meet these needs, the stand was designed with interchangeable artwork panels, allowing for seamless updates to align with different campaigns throughout their marketing calendar. This ensured the stand remained fresh, relevant, and visually engaging, no matter the location or time of year.
We Love a Clever Build
The client approached us with a detailed brief outlining exactly how they wanted the stand.
Ten Hats offered additional suggestions and design input to help make the asset future-proof. For example, we incorporated extra storage into the plinths and proposed multiple configuration options for how the stand could be showcased.
How We Activated
By being sustainably minded, we’ve been able to reuse the frame of this stand, allowing us to re-skin it for each campaign without wasting materials. This not only reduces environmental impact but also streamlines the setup process, saving time and resources as the stand travels the country.
The flexibility of this modular design means it can easily adapt to different spaces and campaign messages, while maintaining a consistent, high-quality brand presence at every stop.
