Timeless Beauty
Clarins brought a touch of French elegance to Chadstone with a luminous pop-up celebrating their new Double Serum Light Texture. Set beneath the centre’s soaring glass atrium, the activation radiated sophistication with warm, golden tones and sculptural displays that mirrored the luxurious formula inside each bottle.
Hero products took centre stage on podiums, while digital screens and curated shelving created a balance of education and beauty. It was an immersive skincare moment that delivered glow, glamour, and a signature Clarins touch.
What The client needed
The client required a 3×3 stand that could be used as a roadshow setup across various locations in Australia. Flexibility and ease of installation were key, as the stand would travel frequently and be activated by different teams in different states.
To meet these needs, the stand was designed with interchangeable artwork panels, allowing for seamless updates to align with different campaigns throughout their marketing calendar. This ensured the stand remained fresh, relevant, and visually engaging, no matter the location or time of year.
We Love a Clever Build
The client approached us with a detailed brief outlining exactly how they wanted the stand.
Ten Hats offered additional suggestions and design input to help make the asset future-proof. For example, we incorporated extra storage into the plinths and proposed multiple configuration options for how the stand could be showcased.
How We Activated
By being sustainably minded, we’ve been able to reuse the frame of this stand, allowing us to re-skin it for each campaign without wasting materials. This not only reduces environmental impact but also streamlines the setup process, saving time and resources as the stand travels the country.
The flexibility of this modular design means it can easily adapt to different spaces and campaign messages, while maintaining a consistent, high-quality brand presence at every stop.
