What the client needed
Compassion Australia is a foundation which focuses on sponsorships and donations that follow the moral compass of the local churches mission.
Empowering mothers, providing care to children in poverty so they are free to learn, grown, play and dream.
Compassions Aus wanted to bring an impactful yet fun activation into the community in celebration of Mothers Day. Ten Hats Agency was able to provide a stand to showcase the colourful cards paying it forward in gift giving for the mothers around us. Colourful, engaging and meaningful was the team's goal.
What we thought
It was an honour to be a part of this project as the meaning behind the pop up was so powerful. The idea of paying it forward, giving the gift of love through prayers and celebrating the people who are step mothers, mother figures and those around us that helped raise us. Within a community setting whilst providing a fun and colourful space was truly something special.
How we activated
We wanted to bring awareness and attention to such a great cause via colourful graphics and curves within the fixtures. The circular curves within the main focus point of the activation allowed people to gather , see the cards on display and interact with the lovely team of Compassion Australia.
The counter allowed them to safely store their gift cards overnight and allowed them to present their visual merchandise in style. The pop of colour really drew people into the activation within such a busy centre space.
Signage played a large part with story telling of this fun loving pop up, we thought it was also important to showcase the compassionate story of where the sponsorship follows from start to finish with customised wrapped Tv monitor showcasing this community journey.
