THE PARTY THAT TRAVELS
Departed Spirits made a bold entrance with immersive pop-ups at Myer Melbourne and Myer Chadstone, bringing its playful and premium energy to life. The activation featured a custom built house like display unit, sleek gondolas, counters, and striking life size vodka and gin bottle plinths.
Designed to showcase the brand’s unbreakable stainless steel vessels, the space encouraged customers to explore, interact, and embrace the spirit of portable celebration. Each element reflected the brand’s cheeky personality and focus on quality, resulting in an experience that was both stylish and spirited, perfectly capturing the essence of Departed Spirits as bold, durable, and made for good times anywhere.
What the client needed
Departed Spirits approached us to design and produce an activation that would stand out in Myer stores while highlighting the brand’s key differentiator, premium unbreakable stainless steel drinkware.
They needed a space that balanced functionality with strong brand storytelling, encouraging customer engagement and product trial. The challenge was to capture the brand’s confident and adventurous tone in a way that felt elevated yet approachable within a retail environment.
The setup also had to be visually striking from a distance while remaining modular enough to fit different Myer locations, ensuring consistency and maximum impact across both pop-ups.
A Sip of Fun & Luxury
From the outset, we knew the activation needed to feel as striking and resilient as Departed Spirits’ product. Our concept focused on the idea of portable celebration, transforming the traditional bar setup into a playful and unbreakable experience. We wanted the space to feel like a spirited home bar with a touch of luxury, where every element reflected the brand’s quality and bold personality.
The life-size vodka and gin bottle plinths served as statement pieces, while black acrylic lettering and silver metallic paint added a premium and sophisticated finish. Attention to accessibility and flow ensured the setup encouraged movement, interaction, and discovery. Every detail was designed to engage visitors, spark curiosity, and invite them to pause, explore, and enjoy the experience. The result was an activation that made customers smile, stop, and stay, perfectly capturing the playful and confident spirit of Departed Spirits.
How we activated
Execution was key to bringing Departed Spirits’ bold personality to life. We constructed a custom house like display unit complete with gondolas, counters, and plinths that anchored the space visually and functionally. The life size vodka and gin bottle plinths became natural photo moments, drawing attention and creating instant brand recall.
To achieve a premium look, we used black acrylic lettering and silver metallic paint, giving the space a sophisticated finish without compromising durability. Every detail, from signage placement to lighting, was carefully considered to highlight the product and invite interaction. The setup encouraged visitors to explore, move through the space, and engage with the brand in a playful way.
The final activation delivered a seamless blend of style and fun, capturing the essence of Departed Spirits. The space was visually striking, interactive, and memorable, perfectly reflecting the brand’s confident, bold, and adventurous personality.
