Pop of Pretty
Elletté Make Up brought a bold and elevated beauty experience to Westfield Fountain Gate with a shimmering bronze and deep navy pop up space designed to catch attention from every angle. The combination of rich colours and layered textures created a visually striking environment that stood out within the busy centre.
The setup featured a Pill Counter, Fomo Plinths, an Oi Oi Oi Counter, a Sausage Sign and an elegant Arch Wall, creating a dynamic mix of texture, colour and shape. The bronze logo added a warm, radiant glow, drawing the eye and balancing beautifully with the moody navy tones to create a premium yet inviting feel. Every element was thoughtfully positioned to enhance visibility and shopper flow.
The activation offered shoppers an immersive moment to explore products, experience the brand’s aesthetic and engage with the space, leaving a lasting impression of Elletté Make Up’s creativity and attention to detail.
the client needed
Elletté Make Up needed a visually striking, functional and brand aligned pop up that would attract foot traffic within a busy Westfield environment.
They wanted a space that felt premium yet approachable, with a layout that supported clear product display and encouraged customers to explore the brand. The client required a cohesive mix of structures including plinths, counters and backdrop elements to present their range in a memorable and organised way while still allowing room for easy flow and interaction.
The colour palette needed to reflect the brand look and feel, using elevated finishes that photographed well for social content and in centre visibility. They required a turnkey setup that delivered impact.
Bronze & Bold
From the initial brief, we saw an opportunity to create a space that felt both glamorous and grounded. We aimed to capture the confidence and artistry of Elletté Make Up while keeping the design practical and inviting for a busy, high-traffic location.
The shimmering bronze vinyl immediately stood out as the perfect choice to introduce warmth, dimension and radiance. When paired with deep navy, it created a sophisticated contrast that balanced richness with approachability. Clear zoning was key, so we focused on designing a hero display area, a functional service counter, and supporting structures that encouraged natural flow throughout the space.
Incorporating the Pill Counter, Fomo Plinths, Oi Oi Oi Counter, Arch Wall and Sausage Sign allowed us to create a cohesive layout with rhythm and personality. The final result was a striking space that drew attention, enhanced the customer experience and reinforced the brand’s premium, polished identity.
How We Activated
We brought the concept to life by creating a layered setup that blended beauty, function and strong brand presence. The Pill Counter acted as the hero feature, anchoring the layout and providing an elevated surface for product display.
The Fomo Plinths added height variation and multiple display points, while the Oi Oi Oi Counter offered a sleek and practical foundation for storage and daily operations. The Arch Wall framed the activation, introducing a soft sculptural element that tied the space together. A Sausage Sign was also incorporated to enhance brand visibility and guide shoppers through the activation.
The logos were highlighted using shimmering bronze vinyl, creating a striking contrast against the deep navy finishes and drawing attention to the brand. Placement and orientation were carefully considered to maximise visibility from multiple angles and encourage engagement. The final result was a cohesive, eye-catching pop up that showcased the brand, supported the team and delivered a memorable customer experience.
