Flawless
GELOUS is a premium at home gel nail brand that brings salon quality results into the comfort of your own space. This clean and compact retail setup showcased the brand’s luxurious yet approachable identity, combining blush toned curves, high shine counters, and live polish demonstrations.
Shoppers were invited to explore the full range of products, swatch colours, and get hands on experience with the tools behind flawless gel nails. The activation allowed visitors to learn techniques, ask questions, and feel confident replicating salon results at home. Every element was designed to reflect GELOUS’s commitment to quality, style, and accessibility, creating an interactive and immersive experience that made premium beauty approachable for everyone.
WHAT THE CLIENT NEEDED
GELOUS wanted to bring premium at-home gel nail care directly into a retail environment. The objective was to create a compact, visually striking setup that showcased the brand’s luxurious yet approachable identity. Shoppers needed to experience the products firsthand, explore the range of colours and tools, and gain confidence in achieving salon-quality nails at home. The activation was designed to attract attention, encourage engagement, and provide an informative, hands-on experience. Every element aimed to clearly communicate GELOUS’s positioning in the beauty market while making the process of trying and learning about the products enjoyable, accessible, and memorable for visitors.
Creating an Inviting Space
The focus was on designing an environment that enhanced the in-store experience and made interaction with the products effortless. Attention to detail was key, from the curves of the counters to the placement of displays, ensuring the space felt cohesive and visually appealing. Lighting and finishes were carefully considered to highlight the polish colours and tools while creating a soft, inviting atmosphere.
The setup also needed to facilitate easy engagement with staff and demonstrations, allowing shoppers to receive guidance, ask questions, and try the products themselves. Materials and textures were chosen to feel high-quality yet approachable, supporting the premium positioning of the brand.
Ultimately, the goal was to create a space that encouraged exploration and interaction while reflecting the personality of GELOUS. Every element worked together to deliver a polished, memorable, and immersive retail experience that felt both aspirational and accessible.
HOW WE ACTIVATED
Blush-toned curves and high-shine counters created a visually striking environment that immediately captured attention in the retail space. The layout was designed to be open and approachable, encouraging shoppers to stop, explore, and interact with the products. Live polish demonstrations were central to the activation, giving visitors the chance to see techniques in action, ask questions, and gain confidence in using the tools and colours themselves.
Swatching stations allowed shoppers to try a wide range of shades and finishes, while product displays and touchpoints highlighted the quality and versatility of GELOUS’s at-home gel nail kits. Staff were positioned to guide visitors through the experience, offering tips and insights that made the process feel accessible and enjoyable.
Every detail, from the lighting to the textures, shapes, and interactive elements, worked together to create a cohesive, immersive, and memorable experience. The result reflected GELOUS’s premium yet approachable brand identity and left a lasting impression on shoppers.
