GOOD HAIR DAYS, EVERY DAY
Georgiemane is an Australian haircare brand committed to creating high quality, effective products that deliver real results for every hair type. To connect directly with customers, the brand launched an immersive pop up at Westfield Miranda that brought its vibrant personality to life.
The activation featured a modern, eye catching space designed to attract attention and encourage interaction. Visitors were invited to experience the brand through hands-on activities and a dedicated glam bar where they could style their hair using Georgiemane products. The experience reflected Georgiemane’s fun, confident spirit while building awareness and meaningful customer engagement.
What the client needed
Georgiemane wanted to create an engaging activation that allowed customers to see, touch and experience their products in a genuine way. The goal was to design a space that stood out within the busy shopping centre while reflecting the brand’s clean, confident and modern aesthetic.
They required a setup that encouraged product trial, inspired photo moments and showcased the brand’s premium yet approachable personality. Functionality was essential, with a glam bar for live demonstrations and an open layout for customer interaction. Georgiemane also wanted an element of fun to drive participation and leave a memorable impression.
The Mane Attraction
Our idea was to design a space that felt both aspirational and approachable, bringing Georgiemane’s haircare story to life through a mix of texture, light and interaction. We focused on creating a visually striking layout that drew shoppers in while giving them a reason to stay, explore and engage with the brand.
The glam bar served as the central feature, showcasing the products in action and allowing customers to experience the results firsthand. Surrounding design elements encouraged discovery and playfulness, from the digital screen to the spin wheel that added a sense of fun and reward.
We wanted visitors to feel emotionally connected to Georgiemane — whether styling their hair, chatting with brand ambassadors or simply pausing out of curiosity. The aim was to create an experience that embodied Georgiemane’s energy, balancing beauty, confidence and authenticity in every detail.
How we activated
The pop up at Westfield Miranda featured a glam bar complete with a full size mirror, Archi product plinth, Fomo plinth set, Tethy counter and a vertical digital screen that brought the brand to life. A spin wheel added a fun, interactive element that encouraged participation and created an energetic buzz around the space, drawing in curious shoppers.
Every design detail was carefully considered to capture attention and reflect Georgiemane’s fresh, modern aesthetic. Warm lighting, clean finishes and sleek product displays worked together to highlight the brand’s focus on quality, confidence and everyday beauty.
Our team ensured the layout flowed naturally, giving customers room to test products, take photos and connect with the brand ambassadors. The final environment felt polished yet playful, creating an atmosphere that invited engagement, built trust and strengthened Georgiemane’s presence within one of Westfield Miranda’s busiest retail precincts.
