Red goes faster!

GWM rolled into Roselands with a sleek, high-impact display showcasing the Ora EV in a striking cherry red finish. Positioned in a bustling retail hub, the activation was designed to cut through the noise and immediately capture attention from passing shoppers. The space featured a clean, modern lounge area that invited visitors to step in, relax, and engage with the brand in a more considered way, alongside a dynamic digital feature screen that highlighted key vehicle information and brand messaging.

At the centre of the activation, the full vehicle display was positioned to maximise visibility from every angle, ensuring the Ora EV became an unmissable focal point within the retail environment. Its retro-modern curves and bold colour choice reinforced its standout presence, drawing people in from across the centre. Every element of the build worked together to balance lifestyle appeal with product education, creating a polished and engaging experience. This Ora EV activation was all about stopping traffic, inside and out, while reinforcing GWM’s forward-thinking approach to electric mobility.