Clever Connections
Hello Clever is a digital payments platform helping businesses streamline the way they accept payments and manage transactions. For Online Retailer at ICC Sydney, the brand wanted to create a space that reflected its approachable and innovative personality while providing a place for meaningful conversations with potential customers and industry peers.
With a compact corner stand, the focus was on creating a functional and inviting presence that supported the team throughout the event. The activation combined Hello Clever’s existing brand assets with a simple visitor experience, creating a stand that was easy to engage with and memorable for attendees.
What the client needed
Hello Clever needed an activation that maximised their 3x3m corner stand while keeping the focus on meaningful conversations and brand engagement. With limited space available, the stand needed to provide a functional area for the team to connect with visitors while maintaining strong brand visibility across the exhibition floor.
The client also wanted to incorporate their existing LED sign as a key branding asset, creating recognition and consistency with their wider marketing presence. Alongside this, the activation needed to offer an engaging takeaway that would leave visitors with a positive and memorable interaction with the brand.
Keeping It Clever
With a smaller footprint to work with, we focused on creating a streamlined activation that prioritised connection over complexity. The aim was to make the space feel open, welcoming and easy for visitors to approach, while ensuring Hello Clever’s branding remained front and centre throughout the event.
Rather than introducing additional elements that could overcrowd the stand, we leaned into the brand assets they already had, using their LED sign as the hero visual feature. This allowed the space to maintain a clean and polished look while still creating strong impact from across the exhibition floor.
The addition of a simple product giveaway provided an opportunity to create a memorable interaction, turning a quick visit into a positive brand experience. The overall approach was centred around creating a practical, approachable and engaging environment that reflected Hello Clever’s personality while supporting meaningful conversations with attendees.
How we activated
The stand design focused on creating a clean, functional space that supported meaningful conversations while making the most of Hello Clever’s compact footprint. Working within a 3x3m corner space, the setup was designed around simplicity and ease of interaction. A half Myriad Counter provided a dedicated touchpoint for the team to welcome visitors, showcase the brand and connect with attendees without compromising the openness of the stand.
Hello Clever’s existing LED sign became a visual element, drawing attention from the exhibition floor and reinforcing brand recognition throughout the event. To complement the stand experience, Mini Brookie Bakehouse cookies were offered as a memorable takeaway, giving visitors a simple reason to engage and leave with a positive brand impression. The result was a streamlined activation that proved a smaller stand can still deliver strong visibility, connection and memorable moments. Every detail was considered to ensure the stand remained approachable, on-brand and effective.
