JUMP FOR HOKA

Ten Hats helped celebrate the launch of Hoka’s second Adelaide concept store with an exciting and interactive cube activation at Burnside Shopping Village. The activation invited shoppers and passersby to jump and grab hanging tags for a chance to win prizes, creating a fun and memorable experience that perfectly brought Hoka’s slogan, Fly Human Fly, to life.

The cube activation was designed to engage a wide audience, turning everyday foot traffic into an active and immersive brand experience. Participants were encouraged to test their agility, coordination and reaction skills, making the interaction both playful and physically engaging. The experience captured the essence of Hoka as a brand that combines performance, innovation and fun, inspiring customers to connect with the brand in a way that was both memorable and meaningful.

By placing the activation in the high-traffic area of Burnside Shopping Village, the event reached a diverse crowd including loyal Hoka fans, casual shoppers and new potential customers. The combination of instant prizes, playful challenges and interactive elements created excitement and encouraged social sharing, amplifying the launch’s reach beyond the shopping centre.

The activation also helped showcase the features of Hoka’s products in a hands-on, experiential way. Participants could experience the brand’s commitment to performance while enjoying the fun of the game. This strengthened customer understanding of the brand, while also generating positive buzz and reinforcing Hoka’s reputation as a company that values both fun and athletic excellence.

This activation not only drew attention to Hoka’s second Adelaide concept store but also strengthened brand awareness and connection within the local community. Ten Hats brought Hoka to life in Adelaide, creating an unforgettable experience that will be remembered long after the launch.