WELLNESS MEETS INNOVATION
At the Naturally Good Expo, Melrose presented an engaging collaboration between Best of Bone and FutureLab, thoughtfully dividing the space to showcase the distinct identities of each brand. The design split the area in half, allowing each brand to cultivate its own atmosphere while maintaining a cohesive flow throughout the booth.
Best of Bone occupied one side with a vibrant, lively setup, featuring pops of green that brought energy to the space. Products were thoughtfully displayed to highlight the brand’s offerings, while a broth bar invited visitors to enjoy a hands-on tasting experience. The area radiated warmth and vitality, drawing attendees in to engage with the brand’s nourishing offerings and interactive elements.
On the opposite side, FutureLab created a sleek, futuristic environment dominated by crisp white and soft blue tones, accented with touches of vibrant green. Products were arranged to feel modern and approachable, while a bold LED 3D sign added visual impact and captured attention from across the expo floor. The space encouraged visitors to explore and engage with the brand’s cutting-edge ethos.
The overall layout balanced engagement and exploration, inviting attendees to move seamlessly between the two distinct experiences while appreciating their contrasting yet complementary atmospheres. This thoughtful division highlighted each brand’s individuality and encouraged visitors to fully immerse themselves, whether enjoying a nutrient-rich broth at Best of Bone or discovering the forward-thinking offerings of FutureLab. Together, the space formed a dynamic fusion of wellness and innovation, combining sensory engagement, visual intrigue, and interactive experiences to create a memorable presence at the Naturally Good Expo.
What the client needed
The client needed to stand out in a sea of people, and what better way than by transforming a large cart into a bold, Bondi Mint–themed showstopper.
Custom-designed with playful detailing and vibrant colours, the cart served as both a functional display and an eye-catching activation point. It created a fun, fresh brand moment that was impossible to miss, drawing in crowds and making a lasting impression in a busy event environment.
Culture Kings Arrives in New Zealand with a Bang
The opening of the first Culture Kings store in New Zealand was a momentous occasion.
We needed to make an impact, and we did just that with a bold, high-energy launch that captured attention from the moment the doors opened.
How we activated
We custom created an Afterpay coffee cart for the occasion, serving freshly brewed coffee and branded Afterpay cookies to the waiting crowd.
The cart became a focal point of engagement, drawing people in with its sleek design and playful branding.
It added a warm, welcoming touch to the launch while reinforcing the Afterpay experience in a fun and memorable way.
