DESIGNED IN MELBOURNE
Murkani’s jewellery is known for its delicate craftsmanship, timeless elegance, and modern yet feminine aesthetic. The pop-up highlighted the brand’s ability to combine subtle luxury with approachable design, offering visitors an experience that reflected its dedication to quality and style.
The space used custom plinths and curved feature walls to create focal points, while sculptural elements and soft textures added depth and sophistication. Mirror-top risers enhanced product presentation, and carefully placed signage guided visitors through the collection. Seasonal floral accents brought warmth and a touch of natural beauty, enhancing the overall visual appeal.
This activation reinforced Murkani’s reputation as a contemporary jewellery brand that values both design and experience. Every detail, from layout to styling, was curated to create an inviting, engaging environment that allowed visitors to connect with the brand while showcasing the collection in a memorable and elegant way.
WHAT THE CLIENT WANTED
Murkani wanted a pop-up in the heart of Chadstone Shopping Centre that reflected the elegance, sophistication, and refinement of their jewellery brand. The space needed to bring the “Women We Love” campaign to life, creating a visually harmonious environment where customers could explore, touch, and engage with the products. It was essential that the design conveyed femininity, calm, and understated luxury, staying true to Murkani’s signature aesthetic. At the same time, the layout needed to allow clear sightlines across the space, easy access to product displays, and thoughtful areas for meaningful customer interaction, ensuring the pop-up was both beautiful and functional.
Bespoke Elegance
We aimed to create a cohesive and inviting space that felt bespoke while using purpose-hired modular elements. The intention was to translate Murkani’s refined jewellery aesthetic into a pop-up that felt elegant, approachable, and visually captivating. By combining a warm, soft colour palette of blush peach, ivory, and nude with sculptural, rounded forms and carefully selected feature pieces, the space immediately communicated sophistication and femininity.
Every element was thoughtfully considered in relation to flow, sightlines, and visual storytelling, ensuring that visitors could move effortlessly through the space while discovering products at their own pace. Lighting, texture, and display heights were strategically applied to enhance the jewellery’s appeal and create focal points that drew attention to hero pieces.
The result was a polished and high-end environment that felt bespoke, elevated, and aligned perfectly with Murkani’s brand values. The space offered a memorable and immersive retail experience that invited exploration, interaction, and connection with the products.
HOW WE ACTIVATED
The layout combined custom plinths, curved feature walls, and sleek counters to create a sense of symmetry and maintain clear sightlines throughout the pop-up. Each element was carefully positioned to guide visitors naturally through the space, allowing them to explore the jewellery collection at their own pace while maintaining a visually balanced environment.
Mirror-top risers elevated key pieces, drawing attention to hero products, while minimalist signage provided essential information without detracting from the refined aesthetic. Fresh floral arrangements were strategically placed to add a touch of seasonal beauty and soften the overall look, complementing the warm, soft colour palette. Branded archways and rounded central plinths added sculptural interest, reinforcing Murkani’s commitment to elegance and detail.
Every design choice was made to encourage product discovery, attract passersby, and create an immersive, memorable experience. The pop-up successfully showcased the jewellery in a polished, approachable way, reinforcing the sophistication and femininity at the heart of the Murkani brand.
