Taste, Smell, Sip
At the Good Food and Wine Show in Melbourne, Plumm and Tar & Roses came together to create an unforgettable sensory wine experience that delighted visitors and stood out on the show floor. The activation was designed to immerse guests fully in the world of wine, engaging sight, smell, and taste to craft a journey that was both educational and highly memorable.
Attendees were invited to explore a curated range of Tar & Roses wines, each one carefully selected to highlight distinct flavour profiles and aromatic notes. With every pour, Plumm’s premium glassware played a starring role, showing how the right glass can elevate and transform the tasting experience. This hands-on approach encouraged guests to slow down, compare, and discover the subtleties that make each wine unique, turning an ordinary tasting into a moment of connection and insight.
The space was styled to reflect elegance and sophistication, echoing the character of both brands while remaining welcoming and interactive. Knowledgeable hosts guided participants through the experience, offering expert tips and encouraging conversation that made the activation approachable for seasoned wine enthusiasts and newcomers alike.
By blending creativity with education, the Plumm x Tar & Roses sensory experience went beyond a traditional tasting. It left visitors with a deeper appreciation for wine and glassware, while creating a memorable encounter that resonated long after the event.
What the client needed
The client needed to stand out in a sea of people, and what better way than by transforming a large cart into a bold, Bondi Mint–themed showstopper.
Custom-designed with playful detailing and vibrant colours, the cart served as both a functional display and an eye-catching activation point. It created a fun, fresh brand moment that was impossible to miss, drawing in crowds and making a lasting impression in a busy event environment.
Culture Kings Arrives in New Zealand with a Bang
The opening of the first Culture Kings store in New Zealand was a momentous occasion.
We needed to make an impact, and we did just that with a bold, high-energy launch that captured attention from the moment the doors opened.
How we activated
We custom created an Afterpay coffee cart for the occasion, serving freshly brewed coffee and branded Afterpay cookies to the waiting crowd.
The cart became a focal point of engagement, drawing people in with its sleek design and playful branding.
It added a warm, welcoming touch to the launch while reinforcing the Afterpay experience in a fun and memorable way.
