World First

The debut pop-up highlighted Ramla’s evolution from a simple logo to a fully realised retail presence, demonstrating how a cohesive visual identity can translate into an engaging physical environment. Every fixture, from the rounded counters to tiered shelving, was selected to balance aesthetics with functionality, allowing shoppers to explore products effortlessly.

Custom painted modular pieces in the brand’s signature yellow created a bright, eye catching atmosphere, while playful accents like tropical motifs and branded arches reinforced the brand’s personality. Thoughtful layout and styling ensured clear sightlines, guided flow, and maximised product visibility.

This activation not only introduced Ramla to a wider audience but also established a blueprint for future brand activations. By combining flexible design elements with intentional branding and interactive features, the space successfully communicated the brand’s energy and approachability, creating a memorable and impactful first impression in a retail setting.

WHAT THE CLIENT NEEDED

Ramla was preparing to launch its first pop-up at Chadstone Shopping Centre and required a fully developed brand identity from the ground up. Starting with only a simple logo, the activation demanded a cohesive visual language that could establish the brand’s personality and guide its presentation across future touchpoints. The space needed to attract attention from shoppers, reflect Ramla’s bright, sunny, and vibrant character, and offer practical display solutions for products. Additionally, the design had to feel polished and professional while remaining approachable, ensuring the pop-up functioned effectively as both a retail environment and a memorable introduction to the Ramla brand.

Bright, Bold, and Brand-Ready

The focus was on creating a vibrant and high-impact activation that truly reflected Ramla’s energy, optimism, and playful personality. Modular hire pieces were selected for their flexibility and adaptability, enabling the space to feel open, welcoming, and easy to navigate while maintaining structure and purpose. Rounded counters, curved plinths, and tiered shelving were thoughtfully arranged to create visual flow and encourage shoppers to explore the products naturally.

Bespoke elements, including branded arches and tropical motifs, were integrated to add character and a sense of personality without overwhelming the space. Every decision, from colour palette to fixture placement and product display, was carefully considered to support visual storytelling, functionality, and long-term brand consistency. The resulting activation provided an inviting, polished environment that introduced Ramla to shoppers, effectively communicating the brand’s identity while laying the foundation for future retail and marketing opportunities.

How we activated

The pop-up was brought to life using Ten Hats modular fixtures, all painted in Ramla’s signature sunny yellow to reflect the brand’s vibrant and energetic personality. Rounded counters, curved plinths, and tiered shelving were carefully arranged to guide shoppers through the space, making product interaction intuitive and enjoyable. Bespoke elements, such as branded arches and tropical palm iconography, added playful detail and character, reinforcing Ramla’s cheerful, approachable identity.

Thoughtful styling and layout ensured the space felt polished, cohesive, and visually engaging, while maintaining full retail functionality. Lighting, signage, and display heights were considered to highlight key products and create focal points that drew attention. The resulting pop-up not only introduced Ramla to shoppers effectively but also established a strong foundation for the brand’s future visual storytelling. It combined practicality with a bold, memorable presence, leaving a lasting impression and capturing the essence of the brand.

World First

WHAT THE CLIENT NEEDED

Bright, Bold, and Brand-Ready

How we activated

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