Runway Ready
Runway Room, an Australian makeup brand available at Myer, brought beauty to life with an engaging activation at Westfield Fountain Gate. The space was designed to attract attention, showcase the brand’s premium aesthetic, and provide a functional area for live makeup sessions.
Featuring a custom Fomo plinth set, Pill counter, Sausage sign, and two Oi Oi Oi counters with seating, the setup created an inviting environment for customers to explore. The activation successfully combined style and practicality, giving visitors a chance to experience the brand firsthand. Both staff and guests were thrilled with the result, praising its professional yet welcoming feel.
What the client needed
Runway Room needed a vibrant and functional space that reflected its premium yet approachable brand identity. The activation had to capture attention in a busy shopping centre while providing an area where makeup artists could work comfortably and customers could engage.
The design needed to balance style with usability, incorporating seating, counters, and signage that aligned with the brand’s polished aesthetic. It also aimed to showcase products in an interactive way, allowing visitors to experience the brand in action.
The objective was to create a space that looked beautiful, felt professional, and inspired genuine connection.
Glamour in Action
We saw this activation as an opportunity to bring Runway Room’s signature glamour to life in a high-traffic retail setting. Our goal was to design a space that felt modern, bright, and open while maintaining a strong sense of brand presence. We wanted visitors to be instantly drawn in by the visual appeal and stay to experience the artistry and personality behind the brand.
Every element was carefully chosen to reflect Runway Room’s confidence and sophistication, from the clean lines of the counters to the elegant signage, subtle lighting, and comfortable seating. The environment needed to feel dynamic yet polished, offering both style and function.
Our vision extended beyond creating a pop-up; it was about crafting an experience that embodied the brand’s essence, encouraged exploration, and celebrated connection. The result was a space that inspired visitors through both design and atmosphere, capturing the true spirit of Runway Room.
How we activated
We brought the concept to life with a custom setup that combined practicality and polish. The space featured a Fomo plinth set, Pill counter, Sausage sign, and two Oi Oi Oi counters with comfortable seating. Each element was carefully placed to support natural flow and encourage interaction, giving makeup artists the space they needed while inviting visitors to engage.
The design focused on clean finishes, strategic lighting, and subtle brand details to create a cohesive and visually appealing environment. The layout allowed visitors to watch demonstrations, explore the products, and learn about the brand in an engaging way.
This thoughtful combination of form and function ensured the space was both striking and practical, meeting the needs of staff and customers alike. The activation was highly praised by the Runway Room team and shoppers for its professional execution and inviting atmosphere, successfully bringing the brand’s personality to life in a retail setting.
