WHERE FASHION TAKES FLIGHT
The Gateway to Fashion is more than a journey, it is an adventure designed for Perth’s customers. As the season shifts, we will highlight SHEIN as the ultimate fashion destination. Guests will feel a sense of transformation as they approach the gateway storefront, setting the scene for their style journey.
Upon entry, visitors will check in and step into a striking showroom featuring SHEIN’s diverse collection. A snow globe centrepiece will spotlight hero products, while thoughtful details such as street lamps, gentle snow effects, and ice-inspired changing rooms will create an immersive experience. This pop-up will celebrate the season and showcase SHEIN as the destination for style.
What the client needed
The client needed to stand out in a sea of people, and what better way than by transforming a large cart into a bold, Bondi Mint–themed showstopper.
Custom-designed with playful detailing and vibrant colours, the cart served as both a functional display and an eye-catching activation point. It created a fun, fresh brand moment that was impossible to miss, drawing in crowds and making a lasting impression in a busy event environment.
Culture Kings Arrives in New Zealand with a Bang
The opening of the first Culture Kings store in New Zealand was a momentous occasion.
We needed to make an impact, and we did just that with a bold, high-energy launch that captured attention from the moment the doors opened.
How we activated
We custom created an Afterpay coffee cart for the occasion, serving freshly brewed coffee and branded Afterpay cookies to the waiting crowd.
The cart became a focal point of engagement, drawing people in with its sleek design and playful branding.
It added a warm, welcoming touch to the launch while reinforcing the Afterpay experience in a fun and memorable way.
