On the Fly
SkyBus launched a high impact, one week pop-up at Westfield Doncaster to announce its new service from Doncaster to the Airport. The activation featured a compact but striking setup including raised flooring, a digital screen, a deluxe wall and a branded counter, all customised in SkyBus’s Pantone colours.
Key branding elements such as a back wall print, front wall graphics, floor decals and a logoed counter ensured instant recognition. The pop-up created a visually engaging, functional space where shoppers could discover SkyBus services, interact with digital content and experience the brand in a memorable, on site environment.
What the client needed
SkyBus needed a temporary pop-up to promote its new Doncaster to Airport service. The setup had to be visually striking and functional, ready to install and remove within one week.
Fixtures needed to support digital content, engage passersby and clearly communicate the new service. The space had to be compact yet impactful, with brand colours and messaging prominently displayed to reinforce recognition. Key elements included a branded counter, a digital screen for dynamic content, wall graphics, floor decals and modular flooring to ensure safety and accessibility while maintaining strong brand presence.
Catch the SkyBus Ride
We recognised that SkyBus’s new service announcement needed to stand out in a busy retail environment while remaining clear and accessible. With only one week to operate the pop-up, every element had to be functional, easy to install, and immediately engaging.
We aimed to balance practicality with visual impact, creating a space that naturally guided shoppers while communicating the new service. Modular flooring, a deluxe wall, and digital signage offered flexibility and interactivity, while branded graphics on the counter, walls, and floor reinforced recognition.
The design needed to feel cohesive, compact, and visually engaging, ensuring that visitors could quickly understand the departures from Doncaster to the Airport while enjoying a memorable on-site experience. Every detail was considered to combine functionality, brand presence, and engagement in a high-traffic retail environment.
How we activated
The SkyBus pop-up at Westfield Doncaster featured raised flooring with safety edging, a branded counter, a digital screen, and a deluxe wall with integrated content, all customised in SkyBus’s Pantone colours.
Branding appeared across the counter logo, back and front wall graphics, and a floor decal, ensuring visibility from multiple angles. The digital screen displayed promotional content and service information, creating an interactive experience for visitors.
The modular setup allowed quick assembly and removal while maintaining a polished, professional appearance. The compact footprint guided shoppers naturally through the activation, clearly communicating departures from Doncaster to the Airport.
Every element was designed to combine functionality with visual impact, creating a high-traffic, engaging space. Visitors could interact with content, absorb the key messaging, and leave with a clear understanding of the new service. The activation successfully elevated brand presence and made the announcement memorable in a busy retail environment.
