SMART, SIMPLE, UNMISSABLE
Smart Group made a bold impression at EduTECH Sydney with an interactive “Pick & Win” experience that captured attention, drew steady crowds, and sparked genuine curiosity. The stand was designed to be both striking and approachable, wrapped in crisp lilac with sleek finishes that immediately set it apart from its surroundings. The styling created a sense of freshness and modernity, reflecting Smart Group’s innovative approach.
At the heart of the build was an engaging prize wall that invited attendees to participate in the “Pick & Win” game. Each visitor had the chance to select a Smart-branded key tag from the wall, unlocking a surprise prize that added excitement and a sense of anticipation. The key tags were more than just game pieces, they were designed as take-home moments that kept the brand in mind long after the event. The prize wall was supported by a large digital screen which played dynamic content and storytelling, reinforcing Smart Group’s brand messages in a visually compelling way.
The stand layout was kept clean and open to encourage movement and conversation. This simplicity allowed the focus to remain on the interaction and the storytelling, rather than clutter or distraction. By balancing sleek styling with a clever gamified twist, the activation created an atmosphere that was both professional and playful. Visitors were not only drawn in by the look of the stand but were motivated to engage with the brand in a meaningful and memorable way.
Ultimately, Smart Group’s presence at EduTECH Sydney demonstrated the power of thoughtful design combined with interactive engagement. The activation proved that when simplicity is executed with care and creativity, it has the ability to stand out in a crowded environment and leave a lasting impression.
What the client needed
The client needed to stand out in a sea of people, and what better way than by transforming a large cart into a bold, Bondi Mint–themed showstopper.
Custom-designed with playful detailing and vibrant colours, the cart served as both a functional display and an eye-catching activation point. It created a fun, fresh brand moment that was impossible to miss, drawing in crowds and making a lasting impression in a busy event environment.
Culture Kings Arrives in New Zealand with a Bang
The opening of the first Culture Kings store in New Zealand was a momentous occasion.
We needed to make an impact, and we did just that with a bold, high-energy launch that captured attention from the moment the doors opened.
How we activated
We custom created an Afterpay coffee cart for the occasion, serving freshly brewed coffee and branded Afterpay cookies to the waiting crowd.
The cart became a focal point of engagement, drawing people in with its sleek design and playful branding.
It added a warm, welcoming touch to the launch while reinforcing the Afterpay experience in a fun and memorable way.
