Sodii Served
At the Aus Fitness Expo in Sydney, Sodii’s exhibition stand was designed as a standout trade show pop up that doubled as a powerful brand activation. Clean concrete textures combined with a bold blue counter delivered a modern, premium look, while warm backlit shelving highlighted Sodii’s full hydration range in a striking rainbow display.
The open, welcoming layout encouraged visitors to step in, sample, and connect with the brand, supported by interactive digital touchpoints and clear messaging. Every detail of the pop up reinforced Sodii’s identity—bright, innovative, and dynamic—creating an exhibition experience that elevated awareness and left a lasting impression.
What the client needed
We designed Sodii’s custom exhibition stand as a premium trade show pop-up and brand activation that demanded attention. The client needed an elevated stand that would stand out in a busy fitness exhibition and truly showcase their hydration brand. Our exhibition stand design featured clean architectural finishes, a bold blue counter, and illuminated shelving that highlighted Sodii’s full product range in a striking rainbow display. With an open, interactive layout, digital touchpoints, and clear messaging, the space encouraged engagement. The result was a powerful fitness expo stand design that boosted brand awareness and positioned Sodii as an innovative leader.
Catch the SkyBus Ride
We absolutely loved how the Sodii pop up stand came together. From concept to execution, it was a truly beautiful design that elevated the brand in every sense. The combination of raw concrete like textured finishes, bold colour blocking, and glowing product displays created a striking presence that instantly stood out amongst the noise of the trade show floor. It felt fresh, modern, and uniquely Sodii — the perfect balance between function and aesthetic.
For us, this project was a proud moment, showcasing our ability to create exhibition stands that not only perform but also inspire.
How we activated
Special paint techniques gave the concrete textures a premium, elevated finish, while a modular counter was designed with flexibility in mind, allowing Sodii to reuse it for future roadshow activations. We also integrated a marketing inline tap system to showcase the product in action, creating a seamless, interactive brand experience. The result was an activation that looked sharp, functioned smartly, and delivered impact.
