SPREADING POSITIVITY

For the Reed Gift Fair, Ten Hats delivered a vibrant and engaging activation that perfectly captured the client’s desire for bold colour and interactive storytelling. Using our adaptable Skins Lofty wall system as the foundation, we customised the structure with eye-catching scalloped shelving, offering both functional product display and strong visual appeal. The bold palette created an immediate presence on the show floor, drawing attendees in with its energetic and uplifting vibe.

To elevate the product presentation further, we integrated our Myriad display system, featuring a tiered riser platform that gave each item a premium, gallery-style showcase. The layout was designed to encourage exploration, with clear sightlines and intuitive flow that supported both browsing and brand engagement.

The hero feature of the activation was the interactive key wall—an experiential element that invited guests to select a key and unlock a mystery gift. This playful touch added a layer of discovery and excitement, ensuring the stand was not only visually impactful but also memorable and shareable.

From styling and custom fabrication to installation, Ten Hats brought together modular systems and creative detailing to deliver a standout experience—proving that bold design and interactive elements can.