MAKING IT REAL
Tribe Skincare’s pop-up at Westfield Geelong successfully brought the brand to life in a physical space. The activation captured the playful and colourful energy of the online presence, turning it into an immersive experience for visitors. The vibrant visuals, creative shelving, and thoughtfully arranged displays made it easy for customers to explore the products and engage with the brand.
Custom elements such as foam plinths and coordinated colours added depth and dimension, highlighting the product range effectively. By combining careful design with practical budget considerations, the pop-up achieved maximum impact without excess spend.
The result was a bold, fun, and memorable retail experience that connected Tribe directly with its audience and established a strong foundation for future in-person activations.
The Client Needed
The goal was to create a pop-up at Westfield Geelong that captured the same energy and aesthetic as Tribe Skincare’s launch party while translating the brand’s playful, pastel identity into a tangible experience. They wanted a pastel paradise that highlighted their products through creative displays using different heights, making each item feel elevated and special. This retail activation would be the first time Tribe connected with customers face-to-face, providing an opportunity for engagement, discovery, and immersion in the brand world. Every detail needed to reflect the delicate, fun, and approachable nature of Tribe Skincare.
Tribe in Full Colour
As Tribe Skincare’s first real live pop up, our thinking was focused on translating the brand from digital to physical in a way that truly resonated with visitors. We wanted the space to feel instantly recognisable, playful, and immersive, while also capturing the sense of a welcoming bricks and mortar store. The goal was to reflect Tribe’s pastel, fun, and approachable identity while creating an environment that encouraged customers to explore, touch, and interact with the products.
Being an online e commerce business, budget sustainability was key, and we knew the challenge of measuring ROI for a first time in store activation. To make the most of the opportunity, we decided to repurpose one of our existing assets, adapting it to fit the pop up design and bring the brand to life efficiently. Every decision was driven by the desire to create a memorable, engaging, and on brand experience.
How we activated?
Halo and Myriad gave us a starting structure, giving us the freedom to bring a burst of colour to life. The vibrant floor decal extended out from the Halo, creating energy and guiding visitors into the space. Every element was designed to draw attention and reflect the playful, youthful essence of the brand.
Using print and paint, we customised the Halo to match the brand’s identity, combining functionality with visual appeal. The back wall shelving allowed products to be displayed prominently, with shelving colours coordinated to the packaging, making it easy for customers to recognise each product line. The Myriad counter was fully wrapped in a custom decal, while scallop etching on the kickers echoed the wave motif seen throughout the stand.
A series of custom foam plinths elevated the products and added dimension, creating visual interest. By combining existing assets with new materials, we delivered an engaging and on-brand retail experience while keeping the budget under control.
