The client needed
Tribe Skincare emerged as an online business showcasing skincare designed for sensitive skin.
The client wanted to create a space which played on the same vibe as their launch party. A pastel paradise using their brand colours and elevation or their products using different heights. This retail pop up in Westfield Geelong would be the first offline retail experience and brings Tribe face to face with her audience.
What we thought?
Great skin over here, just join the tribe! What we thought? As this was the client's first real live pop up, we wanted to create a pop up that not only screamed the Tribe brand, but also created the bricks and mortar vibe. Being an online e commerce business, it was important not only to create a sustainable budget (as it was hard to gauge ROI on an online business into store) we decided to make the most and re-purpose one of our existing assets to assist.
How we activated?
Halo and Myriad this allowed us to have a structure to work from where we could explode with colour, the explosion of colour is reflected in the floor decal which spills out of the structure. Using print and paint, we were able to customise Halo to reflect the brand essence, young, fun and colourful. The Halo featured back wall shelving which allowed the client to display there product matching the shelving colour to the product packing to allow customers to easily recognise the product line. Our Myriad counter was completely wrapped in a decal with custom scallop etching on the kickers to play on the wave effect showcased around the stand. Finally a collection of custom made foam plinths to elevate the products. The use of existing assets and different materials allows us to keep the budget spend in check.