Afterpay

Afterpay ran a series of dynamic activations across shopping centres around Australia, bringing the brand to life through direct engagement with shoppers. On-site staffing ambassadors were central to each activation, welcoming visitors, explaining the benefits of Afterpay, and guiding them on how to use the service while shopping. Their friendly and approachable presence ensured shoppers felt informed and supported, turning each activation into a positive and interactive experience.

From Melbourne to Sydney and Brisbane, ambassadors engaged with thousands of shoppers, answering questions, providing demonstrations, and encouraging the use of Afterpay in-store. By combining personal engagement with clear product education, the staff helped drive awareness, adoption, and excitement for the service. Their energy, knowledge, and attentiveness transformed the activations into memorable, people-focused experiences that strengthened Afterpay’s connection with its audience across the country.