Eastland

During the school holidays, Eastland Shopping Centre hosted a lively activation offering shoppers a free pencil case when they spent $30 in the centre. The activation was designed to create a fun, family-friendly experience, and the on-site staff were central to its success. Staff actively engaged with parents and children, explaining the promotion, answering questions, and guiding shoppers through the process to ensure everyone could easily participate.

Beyond facilitating the giveaway, the team created a welcoming and enjoyable atmosphere, interacting with children in a friendly and approachable way, and helping families feel comfortable while exploring the centre. Their enthusiasm and attentiveness turned what could have been a simple transaction into a memorable experience, enhancing the overall enjoyment of the school holiday period.

By combining practical support with positive, personal interactions, the staff elevated the activation from a standard promotion to a meaningful engagement opportunity. Families left not only with a free pencil case but also with a positive impression of the centre, thanks to the energy and care of the team. The activation successfully blended convenience, fun, and human connection, making it a standout part of Eastland’s school holiday program.