Equal

Equal brought its low-calorie sweetener to Bondi Beach with a bright and refreshing summer activation. A dedicated team of brand ambassadors were the heart of the experience, engaging with beachgoers and sparking conversations about how Equal can be the perfect sugar-free addition to drinks and desserts.

The team handed out fresh strawberry snow cones, giving visitors a delicious way to cool down while sampling the product firsthand. Their approachable and energetic presence encouraged people to stop, chat, and enjoy the treat, while also highlighting the benefits of choosing Equal over traditional sugar.

By blending sampling with genuine human interaction, the staff turned a simple giveaway into a memorable brand moment. Their energy and hospitality created the kind of positive engagement that makes an activation feel personal, positioning Equal as both fun and relevant for the summer season.