Sirena Tuna

Sirena Tuna activated at Melbourne’s Southern Cross Station, one of the city’s busiest transport hubs, making it the ideal location to connect with thousands of daily commuters. The high foot traffic ensured the brand was highly visible, reaching a wide and diverse audience on the go.

Staffing played a key role in the activation, with a team of friendly brand ambassadors positioned throughout the station to hand out Sirena Tuna and interact with passersby. Their approachable and enthusiastic energy encouraged people to stop, engage, and leave with a positive impression of the brand. These one-on-one interactions helped create a sense of connection, while the product giveaways provided commuters with something tangible to take home.

By combining a high-impact location with an engaging team, the Southern Cross activation delivered strong visibility and memorable brand moments. The presence of staff transformed the busy station environment into a lively and interactive experience, ensuring Sirena Tuna stood out and left a lasting impression.