Evian

Evian’s activation at Federation Square was not only about creating a visually striking winter-themed installation but also about how the team on the ground brought the brand to life. Staffing played a pivotal role in shaping the overall experience, ensuring the activation was engaging, approachable, and seamless from start to finish.

Trained brand ambassadors were positioned throughout the space, welcoming visitors, offering free bottles of Evian, and guiding them through the snowy installation. Their approachable and enthusiastic energy helped break down barriers, encouraging passersby to stop, interact, and immerse themselves in the activation. Beyond handing out product samples, staff acted as storytellers, weaving Evian’s brand values of freshness, fun, and natural hydration into every interaction.

The team was also crucial in creating social media moments. By encouraging photos, assisting with group shots, and highlighting the most Instagrammable spots within the setup, staff helped amplify the campaign’s reach far beyond Federation Square. Their attentiveness ensured guests felt cared for, whether it was offering water, managing the flow of people through the space, or providing information about the brand.

Operationally, staff ensured the activation ran smoothly and safely. From monitoring the artificial snow to managing queues and maintaining cleanliness, the team’s behind-the-scenes work kept the space welcoming and accessible for all ages. Their presence elevated the activation from a static installation into a dynamic, people-driven experience.

Ultimately, it was the staffing that transformed the snowy setup into a truly interactive event. By blending hospitality, product knowledge, and energy, the team created meaningful connections with visitors and reinforced Evian’s identity as a brand that is refreshing, approachable, and fun. The activation’s success came not just from the striking visuals, but from the human touch that brought the brand story to life.