LINEN COMFORT
Stepping into an exhibition for the first time can be both exciting and overwhelming, especially when moving from an online presence to a physical activation. Audrey & Me wanted to make their debut memorable while effectively showcasing their products.
We focused on creating multiple opportunities to display a wide range of merchandise, allowing visitors to explore, engage, and interact with items firsthand. This approach provided valuable insight into customer preferences and behavior.
Our Skins walls offered a flexible and visually impactful solution, with interchangeable panels that adapted to different displays and product arrangements. The stand was completed with a mix of store-bought fixtures and custom elements from Ten Hats Agency, creating a balanced, functional, and inviting space.
The result was an activation that reflected the brand’s personality, engaged visitors, and made a strong, confident first impression in a busy exhibition environment.
What the client needed
This was their first time exhibiting, and as any new business owner knows, stepping into an expo environment can be overwhelming and intimidating. From navigating logistics and design decisions to understanding event expectations, there’s a lot to manage without the right support.
Beyond delivering a tailored stand solution, they needed guidance, reassurance, and hands-on assistance throughout the process. From the initial concept and design through to the final installation, we were there every step of the way, ensuring they felt confident and prepared.
We didn’t just deliver on the brief; we built a collaborative partnership, helping turn a first-time exhibitor into a standout success that left a lasting impression.
Bridging the Gap Between Online and Offline Sales
For businesses making the transition from an online store to an in-person presence, it’s important to create as many opportunities as possible to display products effectively. First-time exhibitors often benefit from maximizing visibility, ensuring their offerings are presented in a way that encourages interaction and exploration.
By designing a stand that showcases a wide range of products, visitors can see, touch, and experience items firsthand, providing invaluable insights into customer preferences and behavior. This approach not only highlights the versatility and quality of the products but also helps identify which items resonate most with the audience.
Interactive displays, thoughtful layouts, and clear signage further enhance engagement, making the shopping experience intuitive and enjoyable. Observing how visitors interact with the products allows businesses to refine their offerings, adjust merchandising strategies, and make informed decisions for future activations. Ultimately, this method turns a first-time exhibition into both a learning opportunity and a sales-driving experience.
How we activated
Our Skins walls provided the perfect backdrop for Audrey & Me, offering a clean and flexible framework that allowed the brand to showcase its diverse range of products. The interchangeable panels meant we could easily accommodate changes, updates, and a variety of merchandise, ensuring the stand remained visually appealing and functional throughout the event.
The stand featured a carefully curated mix of fixtures. Audrey & Me supplied some of their own store bought pieces, which added familiarity and brand consistency, while Ten Hats Agency contributed additional custom elements to enhance the overall layout. This combination allowed for a cohesive, well organized display that highlighted each product effectively.
By leveraging the flexibility of the Skins walls alongside thoughtful fixture integration, we created an engaging space where visitors could explore, interact, and discover the brand’s full offering. The setup not only supported the client’s product range but also elevated their presence, making a strong impression in a busy exhibition environment.
