What the client needed
The client came to us needing a staffing solution for their existing pop up. The pop up was made up of banners and heavy text shouting multiple offers. We quickly identified the need for a clear consistent message along with a display which showcased their actual service which is getting people into their first home
What we thought
We decided the best way to engage people on what will be the most important decisions of peoples lives is to tell a story. The story of owning your own home and how Aussie Home Loans could help them achieve just that.
People need to trust a service and have conversations, what better way to do this than create a inviting prop which stirs curiosity and breaks the ice between a broker and a customer starting the conversations
How we activated
Along with creating a house we came up with an experimental activation to allow customers to engage brokers in a friendly fun environment. Simply choose a key from the bowl, if the key unlocks the door you win a prize