What the client needed
Flagship wanted to create an impressive space at an upcoming Expo, to 1. stand out so that this not only opened up discussions but 2. it allowed the consumer to understand what the flagship technology was all about.
What we thought
This was Flagship’s first time premiering at the Online Retailer Expo, so we wanted to showcase this with a bang! One of the first questions we asked upon discovery was ‘what was so special about the brand’? Well it was the technology filtered through tiny smoke detectors like sensors and tags, this captured live data in the Retail Environment.
SO- the creative team designed the stand to display exactly this, using the technology to showcase live data, a mock changeroom so that the Flagship Team could show exactly what this was all about using real time tags on amazing apparel.
How we activated
Stand, Swag & Holler- Ten Hats created the ‘Retail’ fit out, to display apparel on either side with a minimalistic look and feel. The key here was ensuring that the technology sensors worked within the fixtures and that the space/density and features would be best represented in this ‘mock’ retail space.
We worked with our Halo Cube fixture to recreate the technology with a custom changeroom, apparel racks and a fitted TV to show live data.
To add to this whole experience, we also assisted sourcing custom swag giveaways that were personalised with thought, and became a talking point, not just another plastic item given at the show.
