What the client needed
Monista is a boutique tea brand, hand blended in Melbourne using the finest ingredients from the world.
The client needed a space to sample and showcase their product range with plenty of storage required to sell products from the stand.
What we thought
Our Dice cubes were the perfect fit for this activation, colourful, 360 degree signage, plenty of storage and versatile enough to work as a sampling station and product display.
As this is the clients first retail pop up it’s hard to gauge return on investment, this is the case with many online businesses activating offline. To keep the budget in check and make the most of the client spend we look to customising our hire pop ups.
How we activated
We used Arch walls in the clients' brands colours to complement the Dice cubes and create elevation and a backdrop.
In addition we added gold leaf branding to the Dice fixtures and printed lollipop signage of the brand logo and their offering.
The client used the very versatile 6 dice fixtures and arranged the floor plan into a sampling station surrounded by product, gift pack station and payment station.
