What the client needed
The client approached Ten Hats with a wishlist for their expo stand, they needed a facia which would carry across the quality of this historic French brand and be inviting enough to showcase a huge product line whilst maintainting individuality amogst their products
What we thought
Our approach to this stand was with Mustela's brand ethos in mind. Economic, social and environmental performance. We needed to adhere to a budget, be socially concouis of the customer who would engage with this stand, mums with bubs and prams in tow.
Performance, this stand needed to stand the test of time, updated with new skincare lines as needed whilst working towards global brand guidelines.
How we activated
We created a space within this stand for easy access and lots of storage. Banner walls to showcase their easy to identifty Skincare offerings for baby skin needs and a testing station for customers to be able to test the products with easily identiable ingrendicts through print work.
The shelving was installed to allow easy to reach products and a monsterous makers table to demonstrate and talk product with inquisitive mums and dads.
