A Customisable Pop-Up as Personalised as Their Jewellery
S-kin sought a pop-up solution that could translate their luxury jewellery experience into a shopping centre environment. The space needed to guide visitors naturally through the displays while maximizing interaction and engagement.
Security and elegance were top priorities, so display solutions were designed to protect pieces while remaining visually striking. Thoughtful lighting and strategic positioning highlighted the detail and craftsmanship of the jewellery, ensuring each item stood out.
The pop-up incorporated modular elements that allowed the space to adapt to different site sizes and layouts without losing cohesion or functionality. Interactive touchpoints encouraged visitors to explore the Infinite Permanent Welded Jewellery service, creating memorable, hands-on moments.
Every aspect of the activation, from circulation to display and service zones, was carefully planned to balance accessibility with sophistication, resulting in a polished, professional environment that reflected S-kin’s premium offering while delivering an immersive customer experience.
What we thought
We visited the studio to understand the space and get a sense of the overall look and feel. The activation needed cabinetry that was versatile and easily configurable, allowing the space to guide visitors naturally while highlighting key products.
In a shopping centre environment with no walls and 360-degree access, it was essential to create a floor plan that optimised flow and ensured every visitor could be engaged and assisted effectively.
The design also needed to balance style with practicality, presenting a polished, cohesive look while enabling staff to operate efficiently. The goal was a seamless, flexible, and inviting space that enhanced the customer experience.
Balancing Display and Service
S-kin needed a solution that would securely display their extensive range of jewellery while maintaining an elegant and sophisticated presentation. Glass-facing cabinets were essential to showcase the pieces, allowing customers to appreciate the craftsmanship and detail while ensuring items remained safe.
In addition to product display, a dedicated area was required for S-kin’s signature Infinite Permanent Welded Jewellery service. This space needed to provide a seamless, hands-on experience where customers could see and engage with the unique service firsthand, reinforcing the quality and expertise behind the offering.
The overall design had to strike a balance between security and accessibility, creating an inviting and polished environment that encouraged exploration while keeping products protected. Every element, from the layout to the cabinetry and service area, was carefully considered to ensure the space highlighted the artistry of each piece and delivered a smooth, memorable experience for visitors.
How we activated
A mixture of hire pieces and S-kin’s own consultation desks gave the space a semi-permanent feel, striking the perfect balance between functionality and style. The combination created a professional and welcoming environment that made visitors feel comfortable and confident while exploring the jewellery on display.
Using hire elements allowed for flexibility in layout and configuration, making it easy to adapt the space for different events or locations without compromising on the overall aesthetic. At the same time, the inclusion of S-kin’s own bespoke consultation desks reinforced the unique identity and expertise of the service, providing a dedicated area for the Infinite Permanent Welded Jewellery experience.
This careful mix of elements ensured the space was both visually appealing and practical. Every detail, from product placement to seating arrangements, was considered to create an inviting, functional environment that encouraged interaction, showcased the quality of the jewellery, and delivered a memorable customer experience.
