WHERE INNOVATION MEETS SAFETY & LUXURY
This activation centred on creating a calm and welcoming space within the lively shopping centre environment, giving customers the opportunity to pause and connect with the brand on a deeper level. Comfortable seating and a relaxed setting encouraged visitors to take their time and explore without feeling rushed.
At the heart of the experience were Volvo’s professional brand ambassadors, who played a key role in shaping the customer journey. They were available to answer questions, provide detailed information, and guide visitors through the brand story with expertise and warmth. Their approachable presence helped to build trust while showcasing Volvo’s commitment to innovation, safety, and design excellence.
By pairing a thoughtfully designed environment with personal, one-on-one interactions, the activation successfully transformed a busy retail space into a meaningful brand experience that left a lasting impression on visitors.
What the client needed
This activation was designed to be effective yet budget-friendly, with a strong focus on giving customers a calm and inviting space within the hustle and bustle of the shopping centre. The environment was carefully considered, featuring soft lighting, clean lines, and gentle textures that worked together to create a sense of ease and openness. Visitors were encouraged to pause, slow down, and engage with the brand in a more mindful and meaningful way. By blending simplicity with thoughtful design, the activation provided an accessible moment of calm that felt intentional, welcoming, and perfectly aligned with the brand’s values.
Spotlight on Volvo
A big shout out to the brand and the location. The site was strategically positioned in one of the most prominent areas of the shopping centre, giving it maximum visibility and naturally attracting the attention of shoppers as they passed through. This placement created the perfect opportunity to showcase the brand in a high-traffic environment and ensured the display was impossible to miss.
To bring the space to life, we featured a fully branded wall paired with a striking display of the latest Volvo car model. The setup was designed not only to highlight the sleek aesthetics of the vehicle but also to reflect its advanced features and cutting-edge technology. The combination of premium branding and the impressive car model created a strong visual presence that resonated with visitors, encouraged interaction, and helped reinforce Volvo’s reputation for design, innovation, and performance.
How We Activated
The goal of this activation was to create calm in the middle of a bustling shopping centre, offering potential customers a chance to pause, reset, and truly engage with the brand. The space was designed with a relaxed atmosphere in mind, featuring simple, welcoming details that encouraged passers-by to step inside and take a seat. This slower pace provided the perfect setting for meaningful conversations and genuine connection.
Professional Volvo brand ambassadors were on hand throughout the activation to guide visitors through the full brand experience. They answered questions, shared detailed product knowledge, and highlighted the unique features of the vehicles on display. By combining a calm environment with expert guidance, the activation offered shoppers the opportunity to not only learn about Volvo’s innovation and design but also to experience the brand in a more thoughtful and considered way.
