CONNECTING THE COMMUNITY
Wyndham City Council wanted an activation that would actively engage the local community and highlight upcoming initiatives. The challenge was to create a space that felt welcoming, informative, and interactive while staying within budget.
We focused on designing a layout that encouraged exploration and interaction, making it easy for visitors to access information and discover events relevant to them. Thoughtful signage and strategically placed materials drew attention and guided residents through the experience.
The activation emphasised connection and engagement, offering opportunities for people to learn, participate, and feel a sense of pride in their community. By combining accessibility, visual appeal, and interactive elements, the pop-up succeeded in energising the local audience and showcasing the council’s commitment to creating meaningful experiences for families and individuals alike.
What the Client Needed
Wyndham City Council approached us to create an engaging activation that would connect the community and provide valuable information about upcoming events and initiatives. The goal was to inspire residents to explore and embrace the area they live in, showcasing the opportunities and activities available for families, individuals, and groups.
The activation highlighted a range of council-led events and programs, offering a clear and accessible way for the community to discover what’s happening in their neighbourhood. By creating an informative and inviting experience, we helped foster a sense of local pride, encourage participation, and strengthen the connection between residents and the vibrant Wyndham community.
Wyndham in Focus
When most people think of their local council, excitement is rarely the first thing that comes to mind. Wyndham City Council wanted to change that by creating an activation that would engage locals and build anticipation for upcoming initiatives and events. Their aim was to demonstrate the care, planning, and thoughtfulness that went into celebrating their communities, while also encouraging residents to get involved and participate.
The activation highlighted a diverse range of programs, activities, and events, showing that there is something for everyone, from families to individuals. Through clear and accessible communication, residents could easily understand what was available in their area and how to get involved. The design and layout were welcoming and informative, encouraging people to explore, ask questions, and engage with the council team directly.
By combining interactive elements, visuals, and informative content, the activation successfully created excitement, strengthened community connections, and showcased the council’s dedication to fostering a vibrant, inclusive, and connected local environment.
How We Activated
We designed this activation to be open, accessible, and inviting, while also making sure it was fun and engaging for the community. Our goal was to create a sense of buzz and excitement around the council’s upcoming events, encouraging residents to stop by, explore, and connect.
The focus of the activation was to provide easy access to council information, helping locals discover new activities, programs, and initiatives happening in their area. By fostering engagement, the activation strengthened community connections and encouraged participation across a wide range of events.
With a clear budget in mind, we ensured the pop-up looked polished, neat, and visually appealing. Thoughtful placement of signage, displays, and handouts drew attention from passersby and encouraged them to collect informative booklets from the council. Every element was carefully planned to maximise engagement, create a welcoming environment, and communicate the council’s message in an approachable, memorable, and interactive way.
