What the client needed
Wyndham city council reached out to us to connect the community with an informative activation on what the community should get excited about in the upcoming months. To embrace the location they live in and to know that there are endless possibilities when it comes to families and individuals living in the area of upcoming activities and events hosted by the council.
What we thought
When most people visualise their local council, typically nothing exciting comes to mind, however this council wanted to get their locals excited and involved about what's to come and how much thought had gone into celebrating their communities and events.
How we activated
We made this area open, accessible, informative and most importantly fun. Our aim was to create a buzz. The focus was on the people obtaining council information on new events and connecting the area collectively together. Keeping in mind a healthy budget, the sole focus here was on the people seeing a neat, presentable pop up drawing the eye to collect the booklets the council was handing out.
